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Crafted with utmost passion and perfection

Est. 1967

Our Journey

Our journey to exquisite craftmanship began with our founder’s birth in 1967. As the decades passed and trends in clothing changed, one thing endured: quality. 

Following the founding of GNP Wear Co. Ltd’s, and as Mr. Beedassee expanded his business interests, his passion for vintage denim wear grew. Who was better equipped to supply this demand than a company with decades in garment creation?

This was the catalyst the Focus Pure Vintage Denim clothing label.


Vintage living.

OUr denim gives you that fantastic vintage vibe, where you intantly know when trying on a new pair of jeans that they’ll soon have that comfortable feel and become your favorite pair. 

We merge modern technology with old-school fabrics to create a combination of products that become instant classics. 

Today, at the Focus Pure Vintage family, we craft everything with the utmost passion to deliver comfort and style. 

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